Hello there ◡̈

I'm Madeline,
a UX / UI Designer.

I create and design meaningful digital encounters
that elevate users experiences.

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UX / UI Case Studies

Some of the projects that I have recently worked on.

UX / UI Case Study (General Assembly)

Incrementum

Re-conceptualising and re-imagining users experience of career pathing and organisation chart for People Psyence as part of pro-bono project

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UX / UI Case Study (General Assembly)

The Independent Passenger

Re-imagining the passengers' inflight experiences through an elevated inflight entertainment system of the Singapore Airlines

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UX / UI Case Study (ecoSPIRITS)

CircularONE

Conceptualised and designed a web and mobile application that allow users to track their hardware fleet within a supply chain

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UX / UI Case Study (Cheil RHQ)

Samsung Asia Pacific

Improving consumer's overall shopping experience on the e-Commerce web and responsive mobile pages through a 3-month internship

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My Creative Works

Here's a sneak peak of my creative journey in branding, design and project management.

Project Management (Verz Design)

Website Development

Understanding Client's requirements and bringing their vision to life by working with various stakeholders as a Project Manager

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Branding and Design (Asia Focus Group)

Decentralising Finance with EMOJIS.Farm

Conceptualisation and development of EMOJIS.Farm's branding and marketing materials

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