1-week Design Conceptualisation of a Cryptocurrency project
under Asia Focus Group
Role
Visual Designer, UX/UI Designer
Tools
Adobe Photoshop, Adobe Illustrator, Squarespace
EMOJIS.Farm is a cryptocurrency decentralised finance project. EMOJIS.Farm is a supplementary product and a complementary brand to the Consentium Eco-system - a multi-feature chat application that is built on the blockchain. EMOJIS.Farm not only serves as a fun standalone reward environment, it is also a platform that helps to funnel communities into the Consentium Chat Ecosystem.
Here are the main guidelines for logo and overall design of EMOJIS.Farm as per the brief
It needs to be related to emojis and have an element of farm in it
Logo needs to be cute and relatable
Colours used in the branding needs to be relatable to the Consentium eco-system
The thought process of the design is as follows: (1) How can I incorporate the idea of a 'farm' into an emoji-like logo?; (2) How can I make an emoji logo be different and unique, yet not losing its original charm?
I incorporated the idea of a 'farm' as shown from the farmer's hat as well as re-conceptualised and re-designed the appearance of an emoji to fit the theme. By doing so, the new appearance of the emoji is not only unique, but yet also recognisable and close to the hearts of many.
As a cryptocurrency platform, there are tokens that are used on the platform in addition to the main token. The various token logos are as follows: MPH, CSMx, ETH, Hakka, and yPLT. These token logos are used to show the general public the corresponding APY value to each token on the webpage.
After designing the main logo and the respective token icons, I embarked on my journey to create a hi-fi website prototype for EMOJIS.Farm on SquareSpace. The homepage has a gif as the main website banner, followed by the respective (intended) tokens that are for launch. As for the 'Breed' page, where consumers are able to select the type of tokens that they would wish to invest in, the layouts of the respective tokens are in a 3 by 2 grid format so that it will be easier for viewers to see all of the respective tokens at once.
However, as this cryptocurrency project is no longer in the market, it will not be possible to view the actual website or the prototype.
In addition to the assets that have been designed, I have also designed a set of original emojis that are designed for the marketing purposes of this project. These different emojis, coupled with the main logo, can be seen in various electronic design medias that are either on Twitter or Medium.
Here are some of the electronic design medias that are designed to market the brand the project on a daily or weekly basis. On special occasions such as Halloween, a special visual was also produced to allow the brand to gain traction on social media.
